Marketing Promotion Specialist (Mandarin Speaker) - Digital Growth & Brand Engagement

Join Long Way Ventures as a Marketing Promotion Specialist (Mandarin Speaker) and drive impactful digital marketing strategies tailored for the Mandarin-speaking market. In this dynamic role, you'll leverage your fluency in Mandarin and marketing expertise to expand our digital footprint in China. Based in Jakarta Raya, you'll work closely with our team to create engaging campaigns that resonate with our target audience, driving brand awareness and growth.

At Long Way Ventures, we're committed to innovation and excellence. Our mission is to provide high-quality products and services that meet the needs of our customers. As a Marketing Promotion Specialist, you'll play a crucial role in helping us achieve this mission by developing and implementing marketing strategies that drive customer engagement and loyalty.

In this role, you'll be responsible for managing our digital marketing efforts, including social media, email marketing, and content creation. You'll work with our team to develop and execute marketing campaigns that drive customer acquisition and retention. You'll also be responsible for monitoring and analyzing campaign performance, and making data-driven decisions to optimize our marketing efforts.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies tailored for the Mandarin-speaking market.
• Manage social media platforms, including WeChat, Weibo, and Douyin, to engage with our target audience and drive brand awareness.
• Create and distribute high-quality content, including articles, videos, and infographics, to promote our products and services.
• Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
• Collaborate with the marketing team to develop and execute email marketing campaigns.
• Conduct market research to identify trends and opportunities in the Mandarin-speaking market.
• Manage and optimize paid advertising campaigns on platforms like Baidu and Google Ads.
• Work closely with the sales team to drive customer acquisition and retention.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on the Mandarin-speaking market.
• Fluency in Mandarin, both written and spoken.
• Proficient in using digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Creative thinker with a passion for developing innovative marketing campaigns.
• Familiarity with Chinese cultural nuances and trends is a plus.

🛠️ Keahlian

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